exercise

TUGAS

1. Marketing means the movements of goods and services from manufacturers to customer in order to satisfy the customers and to achieve the company’s objectives.
2. Marketing includes buying, selling, market research, transportation, storage, advertise.
3. The four P’s are product, price, placement, promotion.
4. Product refers to goods or services that a company wants to sell.
5. Product element includes research & development of a new product, research of the potential market of testing the product to insured quality and the introduction to the market.
6. Price is the amount of money that a company wants to charge for its product.
7. Three pricing options are above the market, below the market, with the market.
8. The price is above the market if the company charges for its product above the average price.
9. The price is below the market if it charges less than the average price.
10. The price is with the market if it charges the same with the average price.
11. Price leaders are the company that establish the market prices.
12. Placement involves getting the product to the customers.
13. A common channel distribution is manufactured » whole seller » retailer » customer.
14. Promotion is communication about the product that take places between buyers and seller.
15. Two major ways of promotion are through personal selling as in Department Store and through advertising as in newspaper, magazine, TV, etc.
16. Succesful marketing mix is the four elements of marketing ( product, price, placement, promotion) combined together that satisfies customers and achieves company’s objectives.